We are a cohesive team of beverage alcohol specialists with a proven track record that's pretty much unrivalled in this industry. From strategic planning to 360° brand programming and execution - we will take your brand into glasses everywhere.

  • Services

    Brand Development

    We will build your most important asset – your brand. From strategic planning and analysis through to positioning, packaging and creative platforms, NOVA Marketing will provide the solutions you need to develop your brand. We manage U.S. operations, including sales, marketing and finance as well as concepts, production and implementation across all levels – above and below the line, consumer and trade.
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    Impacting the Trade

    We are the best beverage alcohol trade marketing agency, bar none. Our team has been leading the development of alcohol related trade communications for 20+ years, with results second to none.
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    Own the Bartender

    We understand the needs of the bartender and how important they are to your business. We help develop win-win solutions to recruit these very important gate keepers and gain support for your brands.
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    Strategic & Visual Communication

    A good idea is only the beginning – we’ll take that idea and develop the creative platforms that connect intuitively with consumers. From design through to production, implementation and POS, we align each element with the established strategic direction and positioning for your brand. Whether it’s a full-on national multi-faceted campaign, or a short-run account-specific point of sale development, each project receives the same level of attention and dedicated specialization.
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    360° Programming/Implementation

    We link shopper insights into brand needs to design power packed promotional programs that drive results; increases in displays, features, and most importantly sales. Whether you need support at retail or in bars & restaurants, we develop solutions for your brand that will impact both the trade and the consumer.
  • Services

    Digital Marketing

    We offer full service digital design, programming, management and content. We engage both trade and consumers with unique, interactive user experiences that meet their needs while building brand presence. From responsive websites to mobile apps and social media platforms, we go beyond the flash and dazzle. We provide targeted programmatic advertising, with industry leading, in-depth analytics that deliver to your KPIs. Our specific specialization ensures that all materials are industry/DISCUS regulation compliant.
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    Programming and Development - Apps

    You want an app that transfers a consumer’s face onto an animated mixology video?...we’re on it! It’s our most fundamental corporate philosophy; in this age of explosive digital development – nothing is impossible. Our programming and creative team are unequaled in the industry, and utterly unhampered by restrictions on their free-ranging innovation. We take their custom developed brand-specific apps, combine them with our in-house mixologists and vast network of industry influencers and build a marketing machine that’s relevant, engaging and without equal.
  • Services

    Social Media Marketing

    The engaging, ever-evolving world of social media requires dedicated, expert management to ensure that your brand is front and center with the people who matter to you. Our in-house specialists are fully integrated in all social sites, and are pioneers in bringing beverage alcohol brands into the social media space. We provide full-service contest development including creative, legal and fulfillment. And, our proprietary analytics formula has been custom created to accurately measure impressions and engagement. From creative content design through on-going posts, Tweets, Pins and Snapchats, our team will manage every aspect of this multi-faceted world for you.
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    Public Relations

    In today’s world of instant shame-and-blame, and competitive one-upmanship it’s never been more important to have an assertive, connected, forthright Reputation Management group on your side. Our team offers programming across all media outlets - digital, broadcast, social and traditional. We either know every trade, consumer, broadcast and blogger contact, or we’ll find them. We specialize in creative solutions and innovative tactical execution, both in message creation and strategic dissemination, and we offer in-house media training and development for your brand spokespeople.
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    The best events are those that appear to happen effortlessly, almost organically. That’s what we have perfected – an event team who will handle all the details and put together an engaging, entertaining event that will attract participation and deliver brand exposure. We have organized events that range from an intimate group of 10 up to a major party for more than 1,000. From consumer and trade tastings to press events, digital tastings, samplings, seminars and symposiums/roundtables – just let us know what you need. The BevBiz event organizers will deliver the creative concepts, innovative design and memories that will have consumers and the trade talking for months!
  • Services

    Education and Training

    Our in-house experts are available to develop education programs for consumers, sales, distributors or retailers. We specialize in interactive training programs, including original content development. We’ll conduct customer symposiums and roundtables to generate relationships and alignment with your brand and strategies. We’re passionate about this industry, and we love to share our knowledge!


    Naturally Softened,
    for natural Smoothness.

    CLIENT: Warsteiner Beer

    Life’s too short to
    drink cheap beer


    Driving Share
    of Voice

    Recipe Contest

    The NOVA Marketing team is comprised of creative and hard working individuals with over 50 years of collective experience in the beverage alcohol industry. We pride ourselves on staying ahead of trends and know the importance of keeping a fresh view on business. With a wide range of backgrounds in sales, brand development and time spent on both sides of the bar, NOVA knows the industry inside and out.

    Jeff Grindrod

    Managing Partner
    Jeff began his career at Consumer Packaged Goods Companies, Procter & Gamble and Nestlé, working on brands such as Tide, Folgers, Taster’s Choice and Nestlé Crunch. In 1992, he joined Heublein/Diageo, where he worked on brands such as Smirnoff, Cuervo, and Black Velvet. Jeff’s experience at Heublein/Diageo also includes head of marketing and sales in National Accounts, working on the company's full portfolio of spirit and wine brands.

    Jeff focuses his time on building brands from the ground up with a special focus on Trade Marketing and market research initiatives. Jeff has been an annual speaker at industry events – The Cheers Conference, NRA, the growing US Drinks Conference, as well as many other industry functions.

    Jeff is a graduate of the United States Military Academy at West Point.

    Kiersten Pedersen

    A/E Media and Marketing Coordinator
    Kiersten Pederson began her career as a project manager at InterTech, a website design company. She’s since taken over responsibilities at NOVA for trade and consumer media planning and buying where her out of the box thinking and attention to detail playimportant roles in providing clients with media solutions. Kiersten works on a number of our clients including Pernod Ricard and Heineken.

    Kiersten graduated Cum Laude from Southern Connecticut State University with a degree in media studies.

    Whit Repp

    VP, Marketing
    Whit Repp has been involved in the beverage alcohol business for, well, a very long time. He began on the agency side overseeing the promotion development for Inglenook Wines. He then jumped the desk and spent the next 10 years with Diageo in brand management. From there, following his true passion –Scotch whisky—he joined Edrington as Commercial Director for the Americas, overseeing the exports of The Macallan, The Famous Grouse and Highland Park. He then set his sights closer to home, moving to Pernod Ricard USA where he served as Division Marketing Director. Whit is now, at NOVA Marketing, wisely and happily applying his accumulated experience to a variety of clients in the industry. When he’s not enjoying Scotch whisky, he’s enjoying running and spending time with his family.

    Whit is a graduate of Princeton University and earned his MBA in International Marketing from the University of Connecticut.

    Samantha Savran

    Director of Digital Marketing and PR
    Samantha Savran started her career as a freelance journalist, writing for several publications about politics, entertainment and all types of news. She then spent several years working on the website and social media for a local television station in Hartford, Connecticut.

    Now, as the Director of Digital Marketing and PR at NOVA, Samantha focuses on utilizing both digital and print solutions to gain trade and consumer awareness of our clients' brands, and to drive traffic to various digital media platforms.

    Samantha graduated cum laude from Syracuse University's S.I. Newhouse School of Public Communication.

    Hayley Leman

    PR and Digital Media Manager
    Hayley Leman joined our team in 2016 after graduating from Springfield College with an MBA. As our PR and Digital Media Manager, Hayley works on account management, eCommerce, and social media marketing for a variety of clients to fine-tune their digital marketing strategies and optimize their visibility.

    Andrew Ryan

    VP, Creative Director/Writer
    As driver of the agency’s creative force, “Roo” overcomes seemingly impossible challenges in the most efficient and unexpected ways. His innate sense of collaboration brings out the best in a world-class design team laser-focused on creating ideas that help brands smoke their competition. A country boy by nature, Roo boasts a larger t-shirt collection than Keith Urban!

    Jason Charbonneau

    account executive
    A hulking blend of good nature and common sense, Jason moves effortlessly from directing high-level dialogue at client meetings to corralling lowbrow humour at internal production meetings. He has a versatile bag of tricks and, when not playing Batman for charity, takes command of the agency billing software like a true superhero!

    Mandy Mckee

    art director
    Mandy’s our multi-faceted creative type with an inherent passion for creating fresh, vibrant and engaging design. She feels equally as comfortable in the boardroom as she does in the studio, and you can always count on Mandy to offer an honest opinion – explicit language included!

    Chico Mauricio

    multimedia designer
    Chico’s a strategic, multi-disciplinary designer and is – quite simply – a creative person. His major skills lie in the world of visual design, brand identity design, brand strategy, UX, UI design and interactive design (mobile + web design). Oh, and he likes to cook!

    Heather Richert

    Senior Graphic Designer
    The agency’s answer to “design-on-demand” creativity, Heather specializes in managing multiple active projects with the spatial awareness of an air traffic controller. She’s been known to take her work home with her... especially the Margarita recipes! (It’s “market research” – right?)

    Melissa Vesco

    Melissa is an accomplished designer and Photoshop whiz-kid. She manages to combine a dry wit and laid-back exterior with a creative, passionate and detail-oriented interior. Melissa despises all manner of manufactured drama and loves all manner of craft beers.

    Natanya Victor

    Graphic/Multimedia Designer & Illustrator
    Natanya is best described as quiet and accomplished with a genuine eye for classic design and a love for veggie smoothies (seriously, why is she here??)… She’s a bit of a country music junkie, and is fluent in all manner of movie quotes. Strangely, we like her anyway!

Some of Our Brand Connections