Pernod Ricard USA

Challenge

• Ensure that Pernod Ricard has the best visibility within the trade press on their brands and corporate initiatives as compared with other leading companies
• Lead in editorial coverage and cover stories

The Process

Annual plan
Editorial calendar alignment
Write, disseminate and follow up on press releases
On-going two-way dialogue with publishers, editors, writers
Pitches on key client initiatives and providing value-added storylines
Tie into media planning calendars
Reporting and analytics
SOV studies

RESULTS

Editorial and SOV Studies