The research we conduct at NOVA is multi-leveled. We have a base of information collected internally during our years of referencing information from a wide range of market resources. Also, we subscribe to services and publications that provide up-to-the-minute data specific to your industry. In conducting research through online and focus group consumer surveys, we add a dimension of immediacy to our research endeavors. We combine the statistics gained from all these resources with the information collected from your company sources and experience to construct a clear picture of the market, your position in it, and potential new approaches custom-designed for your campaign.
Business Plan Development
NOVA will write your business plan once we have considered and agreed upon:
- your needs as a company
- your goals and objectives
- your unique strategy
- the tactics we will implement for you / implementation of your programs
Our objective view of the big picture that we have created together keeps the specifics of your focus consistent and your goals in clear sight.
We at NOVA offer award-winning consumer and business-to-business advertising. Our repertoire includes advertising in print, TV, radio, point of sale, out of home and alternative media. In addition, we develop targeted and effective consumer and trade media plans to support the goal of your business plan.
Planning attention-getting promotional campaigns that are tailored to specific channels is a specialty at NOVA. Consumer events such as contests and sweepstakes, participation in industry events, and preparing events specific to your company work to establish recognition of your product in the marketplace that in turn stimulates demand and increases sales.
NOVA knows that endorsements of your product through public channels like industry and consumer publications extends your marketing message very cost effectively. Print coverage of promotional events in these publications also creates a buzz around your product that initiates a satisfying return on your investment.
Education helps motivate individuals and teams to reach a common goal. NOVA creates a training program that will work in your company to identify sales strategies, provide sales training and tools for distributors, brokers and your sales force to maximize their selling efforts. NOVA also works with you to develop incentive programs to insure that the training strategies taught will be implemented to achieve your goal.
The key to successful direct marketing lies in identifying the customers who needs or wants your product. There is more customer data available today than ever before and more sources for obtaining it. NOVA chooses the sources we use in your campaign carefully to efficiently meet your specific needs. In addition to finding the best sources, we believe that profiling – to locate the customer you want to speak to directly – makes the most cost effective use of your direct marketing budget. Finding your target customer insures that each mailing produces dollar results.
While most advertising reaches out to a large audience, business-to- business marketing must target specific businesses and channels. Once we have identified those targets, a relevant dialogue that demonstrates value to your customer can be initiated. At NOVA, we develop communication programs that stand out in the advertising glut of the market today. And we deliver a coherent, consistent message that will capture your customer’s attention and keep it.
In most cases, your package design has less than half a minute to convey an array of messages to your consumer. Your package design must clearly represent both your company and your brand identity. Further, your design must elicit an emotional response in your customer that motivates a purchase. NOVA assists you in the process of arriving at the identity you want to establish in the marketplace, in targeting the consumer we’ve identified, and in selecting the design that satisfies both of those requirements.
Your web-site design must be compelling in its immediate ability to seize your targeted customer’s attention. Then it must quickly and directly convey enough information about your product to distinguish it from your competitors’ products and to motivate your customer to make contact. NOVA’s design team has the web experience to create or update your site to achieve a dynamic and measurable increase in sales contacts.
We deliver a coherent, consistent message that will capture your customer's attention and keep it